Does your Company have a Marketing Strategy...
How about a marketing budget? If you don't have one, don't feel bad, for most small businesses, this is the last thing they think about. Our experience has shown us that marketing is one of the most neglected and overlooked areas of small business. Most companies hire a CPA for their accounting needs, an attorney for legal issues, an IT expert for their computer problems, but most rely on their very limited marketing experience to promote their own products and services. Without a clear strategy, these small business become very frustrated with their efforts and the lack of results. In addition, very few business understand or measure their results and choose to go with their gut feelings in regards to the success or failure of their marketing efforts.
Solution Consultants will help you create a marketing strategy, define the appropriate marketing budget and will help you measure the effectiveness of any new efforts. If you already have a budget, we will review it to make sure it is aligned with your business strategies and advise you on how to better manage it and stretch your marketing dollars. We will also teach you how to be smart about your advertising, identifying the most effective and profitable mediums for promoting your business. This will all save you time, resources and money.
Solution Consultants will review your website and if necessary, we can give you an entire new website design that will WOW your clients and employees. We also have the expertise to help you monitor the traffic on your website so that you can see the results of your marketing efforts. Additionally, we can design your site in a way that your search engine results will rise against your competition, resulting in more hits and higher visibility to your webpage. This greater exposure will provide your business with a greater number of web hits which will ultimately translate into higher sales and brand awareness.
Refining Your Company Image
Public Relations is an area that many small companies ignore, mostly because they have no idea where to start. Yet this can be an effective and cost-efficient way to drive more business by managing your image correctly. Solution Consultants will help you create a public relations strategy and will identify opportunities to reinforce a positive message through contact with the media and the community. We will write press releases, establish contact with the media and advise you on ways to increase the visibility of your business. This will help increase awareness of your business for the public, clients and vendors.